Marketing Project Manager

Job Description

We have a 6-month project role for a Project Manager on our team. As a Project Manager, you lead the execution of customer‑facing initiatives that drive traffic, engagement, and loyalty across stores and digital channels. You own the end‑to‑end delivery of local activations—such as store openings, collaborations, loyalty events, and key city initiatives—ensuring each is supported by the right in‑store execution, paid media, and owned communications.

This role goes beyond project coordination, with accountability for activation outcomes, localized media and CRM execution, agency management, and cross‑functional collaboration.

This on‑site role reports into the Marketing Manager and is based at the New York Support Office.

A Day in the Life

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

• Lead end‑to‑end execution of local customer activations, including store openings, re‑openings, closures, collaborations, and loyalty initiatives
• Manage activation timelines, scopes, and execution quality from briefing through post‑launch review
• Lead key city planning and localized mall media initiatives
• Execute geo-targeted paid media and owned communications (email, SMS, push) as part of broader activation plans
• Partner with Paid Media and Owned Media teams to ensure strong local visibility and alignment
• Support activation of local loyalty initiatives, events, and partnerships in line with global guidelines
• Coordinate with Visual, Merchandising, Store Operations, Media, Commercial, and Customer Service teams
• Brief and manage external agencies, vendors, and partners, including influencers when needed
• Act as point of contact for stores and Customer Service on activation‑related needs
• Manage activation budgets, invoices, and financial accountability
• Track and report on activation performance related to traffic, engagement, and commercial impact

Qualifications

Who You Are:

• Degree in Communication, Marketing, or related field (or equivalent experience)
• Proven ability to manage multiple projects in both digital and traditional channels
• Strong leadership and stakeholder management skills
• Analytical and results-driven, with experience using KPIs to track project impact
• Fluent in English and local language(s)
• Minimum 7 years of experience in project management within marketing or communications
• Experience managing agencies and creative talent

Additional Information

Why You’ll Love Working at H&M

• We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
• We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
• You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues

• We are an inclusive company where you’re encouraged to be yourself at work
• You will have access to a large global talent community, where career growth and aspirations have no limits
• We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match  401k, paid leave programs, and paid time off, including a community day to serve your local community
• You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS

Compensation: Salary range is 120,320**

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.

**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

Job Status: Salaried, Exempt